Branding & Identity

I approach branding as more than a logo; it’s a visual system with a personality, a purpose, and somewhere to live. From strategy and identity development to the details that bring a brand into the real world, I build flexible systems designed to feel cohesive without losing what makes them human.

Gabby's Goodies
Brand Identity · Art Direction · Packaging & Signage · Social Media · Product Photography

I developed the brand from the kitchen outward, creating the visual identity, menus, signage, social content, product photography, and branded artwork and illustration while also producing and selling the products themselves.

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Springbird
Brand Identity · Visual Systems · Logo Design · UI Application

Springbird is a structured, enterprise-focused platform designed to support clear, organized communication. I developed a flexible identity system built around clarity, organization, and visibility, including the logo family, color system, usage standards, and supporting UI concepts. The resulting brand balances an approachable personality with the consistency needed for a professional digital product.

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RacerX
Brand Strategy · Visual Identity · Logo System · Brand Guidelines

RacerX is a gaming-focused brand built around speed, personality, and digital-first flexibility. I developed the identity through audience and competitor research, then translated that strategy into a complete visual system with logo variations, color and typography standards, and detailed usage guidelines designed to keep the brand recognizable across applications.

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