Campaign & Promotional

Good promotional design does more than get attention, it gives people a reason to care. I create campaign systems that connect message, place, and personality across formats, turning a central idea into visuals that invite people in and give them something to remember.

Lake Arrowhead Centennial
Campaign Identity · Event Promotion · Visual System · Environmental & Merchandise Applications

The Lake Arrowhead Centennial campaign celebrates 100 years of lake culture and community through a flexible, retro-inspired visual system. I developed a collection of campaign marks, event graphics, and adaptable promotional elements designed to work across signage, merchandise, digital promotion, and community applications.

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Fōcus 05: Yellow Door Campaign

Promotional Campaign · Environmental Branding · Digital Promotion · Print Design

Built around Fōcus 05’s unmistakable yellow door, this promotional campaign turns a physical feature of the downtown space into a recognizable invitation: come as you are. The campaign combines bold color, photography, collage, QR-driven calls to action, and playful messaging to promote the venue as an inclusive destination for food, entertainment, and community.

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